Typical timeline: we start with a 60‑min strategy call where we identify your top 10 user actions. Within 48h we deploy a staging server container and validate with real traffic. Full rollout usually under 1 week.
works with your platform
server‑side tracking across all major platforms — no matter where your store or site is built.
WordPress
Shopify
Wix
Webflow
+ other CRMs
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01
Discovery & signal mapping
We audit your current ad accounts, analytics, and business goals. Together we define the key user actions that matter — not just pageviews, but micro‑behaviors that precede a sale.
⇢ add_to_cart
⇢ begin_checkout
⇢ payment_info_error
⇢ phone_click
⇢ chat_open
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02
Ad campaign alignment
We align the tracking design with your active ad campaigns. Define which conversions will be fed back to Google Ads, Meta, LinkedIn, TikTok via their server-side APIs.
Google Ads enhanced
Meta CAPI
LinkedIn CAPI
TikTok events
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03
Key signals & data layer design
We map the specific data points your business needs: product SKU, price, quantity, user email (hashed), coupon usage, error messages, scroll depth, video engagement.
{ event: ‘add_payment_info’, currency: ‘USD’, value: 89.99, payment_type: ‘credit_card’, coupon: false, error_flag: null }
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04
Server‑side infrastructure
We deploy a secure Google Tag Manager server container on cloud run. Configure first‑party domain, SSL, auto‑scaling, and request logging. All sensitive data stays on your server.
GCP/AWS
first‑party domain
auto‑scaling
queuing & retry
☁️
05
Analytics & dashboard configuration
We pipe the clean, enriched server‑side data into your analytics. Build custom dashboards that show the full funnel — including previously lost iOS traffic and micro‑actions.
GA4 custom events
Looker Studio
funnel exploration
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06
Validation & optimization
We run QA across devices, browsers, and ad blockers. Compare server‑side vs client‑side data to quantify recovered conversions. Tune the setup to maximize signal accuracy and ad platform learning.
⚡
07
Monitoring & iteration
We stay on‑board: weekly health checks, anomaly detection, and updates as your ad platforms evolve. You get a dedicated channel to ask “why did this drop happen?” and we dig into the server logs.
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example signals we unlock
⇢ product_image_zoom
⇢ shipping_calc_trigger
⇢ payment_decline_code
⇢ gift_message_entered
⇢ store_pickup_selected
⇢ coupon_tried_invalid
⇢ review_filter_used
⇢ faq_expand
⇢ exit_intent_mouse
⇢ checkout_step_2_abandon
ready to conduct your signal infrastructure?
we listen, map, and propose — no engineering hours wasted